VIA, Promoción del Aeropuerto de Vitoria took part in the fourth edition of the Turespaña Convention held in Tenerife from 1st to 3rd October.
Turespaña views this event as a platform geared towards the public and private tourism sector, facilitating the exchange of information and best practices, and fostering joint considerations regarding the development of tourism in Spain, its destinations and companies.
The main focus of this fourth edition was the digitisation of the tourism sector.
Round tables and presentations addressed vital issues such as the digitisation of the tourism sector, the development of new products and experiences for visitors, and the improvement of management models applied to destinations and companies. This shift seeks to transition towards a more sustainable and competitive tourism model, particularly concerning public-private coordination.